Cisco to tap the growing SMB market

By agencies   |   Wednesday, 27 April 2005, 07:00 Hrs
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CHENNAI: Cisco Systems (India) Ltd. today announced strategy to tap into India’s fast growing small and medium businesses in auto component manufacturing, retail, textile and garment sectors.

This follows the successful implementation of its pilot SMB strategy in Tamil Nadu, which was rolled out about nine months back, Jangoo Dalal, senior vice-president (enterprise), Cisco Systems (India & SAARC) said.

Under the strategy, Cisco would develop sub vertical specializations such as networking solutions for SMBs in textiles, engineering, auto-component etc., he said. Dalal said Cisco’s "go-to-market strategy" was aimed at tapping the fast growing sectors of auto component manufacturing, retail, textile and garments.

"SMBs in these sectors are finding an increased need to adopt advanced Inter-networking and telecommunication technologies such as VoIP (Internet telephony), IP-based video conferencing and Internet applications to stay competitive. At Cisco, we are looking to tailor make solutions that suit the business needs of these verticals, thus customizing our approach in every market," he said.

Dalal said Cisco was concentrating on 50 towns and cities in India, whereby its officials would identify resellers of networking technologies to SMBs in these places. "We would spend five days in each city for assisting the resellers on the products," he said.

Cisco would also interact with prospective clients to explain to them the benefits of networking systems to meet the requirements of their global clients.

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