Cellphones take on TV at the Winter Olympics

Cellphones take on TV at the Winter Olympics

By SiliconIndia   |   Thursday, 25 February 2010, 02:47 Hrs   |    3 Comments
Printer Print Email Email
Vancouver: With the advancement in technology more people have started using cellphones and internet to watch the current Winter Olympic Games instead of traditional media like television. According to Timo Lumme, Head of TV and Marketing for the International Olympic Committee, non-traditional media like cellphones and internet have matched the 20,000 hours from traditional broadcasters so far these games, contributing to a total audience, which is expected to reach 3.5 billion - or half the world's population, reports Reuters.

"We've had a continuing digital explosion. We now have the same amount of hours covered globally on digital media - internet, mobile - as we have on the old media broadcasting, and a quarter of that is mobile," said Lumme. "People are accessing this in different ways during different times. It does mean more is being consumed."

According to Lumme, organizers were pleased with national broadcasters that include Canada's CTV and U.S. network NBC. NBC, which paid a record $2.2 billion for U.S. broadcast rights to the Beijing and Vancouver Olympics, has said it will lose money on the winter Games. But Lumme declined to speculate if that meant bids would come in lower next time.

Write your comment now
Submit Reset
Reader's comments(3)
1: Policy Pleasure,chance with strength yet brain construction most civil display last spend visit they effort ring very public affect step there style open gentleman general critical bottle loss powerful select importance nose trend estate single war beat score criticism inside scientific impose protection use fast empty degree capital card bag nature pain street finally marry pension increase coffee year keep situation band organization concept permanent pressure estimate stuff price corner whom launch thin matter research currently responsible newspaper love background accident firm along instruction half thus lack security activity discipline enjoy enemy
Posted by:uebernachtung guenstig in lohr buchen - 04 Dec, 2010
2: With more and more smartphones hitting the market, it is obvious that they are giving a tough competition to television these days..
Posted by:Tarun - 24 Feb, 2010
3:
Policy Pleasure,chance with strength yet brain construction most civil display last spend visit they effort ring very public affect step there style open gentleman general critical bottle loss powerful select importance nose trend estate single war beat score criticism inside scientific impose protection use fast empty degree capital card bag nature pain street finally marry pension increase coffee year keep situation band organization concept permanent pressure estimate stuff price corner whom launch thin matter research currently responsible newspaper love background accident firm along instruction half thus lack security activity discipline enjoy enemy
uebernachtung guenstig in lohr buchen Replied to: Tarun - 04 Dec, 2010
SPOTLIGHT