Casio plans to set up call centre in India

By SiliconIndia   |   Friday, 21 February 2003, 08:00 Hrs   |    3 Comments
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Casio India Co Ltd, a subsidiary of Casio, Japan, is planning to set up a call center in India to provide customer support for its US and Spanish markets, reports a leading Indian business newspaper.

MUMBAI: "The company has obtained necessary approvals from the Foreign Investment Promotion Board (FIPB) last month," Anant Andhare, Senior General Manager, Casio India Co., was quoted as saying.

According to the paper, the company got approval for setting up IT-based services, specially non-voice Internet-based customer service centers. These centers, explained Andhare, were to be used to respond to customer queries on all Casio products through e-mail. The call center will operate on customer relation management (CRM) software.

Currently, a call center in Tokyo looks into customer queries after the query is posted on the Casio Web site, he said. Subsequently, the queries received at the head office are forwarded to the regional centres, which prove to be expensive as well as time consuming, Andhare said. Queries can be posted at the two Web sites and, which have a dedicated page for customer query.

"Once we got the parent company approval for setting up a BPO (Business Process Outsourcing) set up in India, the company applied for mandatory regulatory approvals," he told the newspaper.

"We have already appointed the project head and shortly will be recruiting more people. The call centre will be operational from April 1 this year. The company hopes to generate a revenue of $100,000 in the first year of operations itself," Andhare said. On the issue of investments, company officials said that Casio already had the basic infrastructure in place and with little investment from the company has been able to set up the BPO.

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