Brightcove announces formation of Japanese subsidiary

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Cambridge: Brightcove, a leading global Internet TV platform, today announced the formation of a majority-owned Japanese subsidiary, Brightcove KK. The new subsidiary is backed by $4.9 million in new investment from Brightcove and four market-leading Japanese strategic partners: Dentsu, Inc., J-Stream, Inc., transcosmos, and Cyber Communications, (CCI). Three of the investment partners, Dentsu, J-Stream, and CCI, along with Brightcove will be sales agents for Brightcove KK in Japan, giving Brightcove KK immediate and powerful access to the Japanese market.

Headquartered in Tokyo, Japan, Brightcove KK will operate a localized version of Brightcove's award-winning, on-demand Internet TV platform, which is currently used by media companies and marketers across North America and Europe. With Brightcove KK, Japanese media companies and marketers will gain access to the most powerful and scalable software as a service (SaaS) solution available for online video players, distribution, and advertising.

"Brightcove enters the Japanese market at a time when household broadband penetration has surpassed 50 percent, presenting enormous opportunities for media companies and advertisers to build online businesses and engage audiences," said Jeremy Allaire, chairman and chief executive officer, Brightcove.
The Brightcove KK partners represent the market leaders in Japan in digital media, advertising, and content delivery.

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