Brand Names Which Have Become Vernacular
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Fremont: What happens when a brand becomes so widely used, that it is used as a common noun or a verb? Here is a list of brand names (a sequel to the previous article) which have become so popular, that have made them loose their registered trademarks and become generic. Zipper
Brand Names Which Have Become Diluted
A zipper is a commonly used device for temporarily joining two edges of fabric. The idea of a slide fastener was exhibited by Whitecomb L. Judson at the World's Columbian Exposition of 1893 in Chicago. Judson's fastener, called a clasp lock was an arrangement of hooks and eyes. Now the word 'Zipper' has become synonymous as a slide fastener, a device for binding the edges of an opening such as on a garment or a bag.

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