BlackBerry Inks Deal With Micromax, Spice Over BBM


The platform will be made available for BlackBerry users on BlackBerry OS 5 and above and BlackBerry 10 through BlackBerry World, a company statement said.

Existing BlackBerry users can update to the latest version of BBM to have access to BBM Channels, it added.

"BBM Channels builds on BBM's strengths of engagement and communications and gives BBM users a rich community-building tool that will allow them to connect with brands, influencers and people of shared interests," the statement said.

Channel owners can post messages, share pictures, start discussions, post animated GIFs and chat directly with subscribers.

BlackBerry had launched a limited beta testing for BBM Channels beginning in May this year.

BBM Channels for iPhone and Android devices will launch in the coming months, the statement said.

BlackBerry is betting big on Channels to rake it additional revenue in the coming months. Brand owners, who will pay for using Channels, will get to connect with users and reach out to newer audiences in return new ones.

The Canadian firm has been facing stiff competition from other smartphone makers like Apple and Samsung as sales have declined over the past few months.

It is now looking at monetising through options like Channels and the BBM app across platforms (iOS and Android).

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Source: PTI