Big Bollywood Endorsements of 2011
5) Farhan Akhtar:
This Director/ Actor/ Singer is not just another Bollywood talent but a star in the making. His ZNMD (Zindagi Na Milegee Dobara) was an instant hit with the classes and the young generation. This movie shot Farhan as a big celebrity. He does not endorse many brands right now but has become a popular choice of big brands. Some of the brands endorsed by him include – Titan Xylus, HUL (Pureit) and UB Group. He currently endorses 5 brands but the names of the other 2 have been kept under the wraps. Farhan believes in connecting with the common man and hence, prefers to endorse everyday products. The industry does not seem to have leaked the news of his endorsement deals but it is speculated to be 4 crores per brand. This might not be too big an amount but Farhan believes in quality and not quantity, which is evident in his movies, which appeal to the young generation.
6) Aishwarya Rai Bachchan:
This gorgeous Former Miss World occupies the top most position among the women of Bollywood. Aish is not just a pretty face but has elegance, grace and poise, which make her stand apart from others. She is not too big on endorsements but this leading lady has the ability to make women across India and the world believe in the brands endorsed by her. Her looks and persona make her dawn an international appeal, despite the fact that she is married and has a doll of a baby girl now. No wonder she makes 8-10 crores per endorsement. L’Oreal, Longines, Lux are some of the brands she endorses. She was the brand ambassador for Nakshatra and Coca Cola. She has yet again proved that appealing to the world is not an age but image factor. Her persona and charm have captivated many for she knows how to choose the right brands and advertise them correct. This is yet another advantage of being an experienced diva.