Best trick for Startup Marketing: Be a thought-Leader
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Best trick for Startup Marketing: Be a thought-Leader

By Eureka Bharali, SiliconIndia   |    2 Comments
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 Best trick for Startup Marketing: Be a thought-Leader
Bangalore: Left the cushioned jobs for a new adventure in the corporate world. The little scraps of cash implying - Stringent budgets have left the companies little options. The best way is to be a thought Leader.

As Sachin Maheshwari, the Director of Zephyr Peacock says, "In today's competitive world, there's always the advantage of for the first-movers." But what if you are not the first? It's all about marketing. The very moment a concept of selling to the public is born, you are already thinking in terms of marketing
The social networks have come to view as a good marketing platform, but what is it that impels more attention. ?I find blogs quite propelling. For us, we wanted to be portrayed among the think-tanks and hence, blogs helped to a great extent," says Nitin Pangam, a serial entrepreneur and currently the Founder, CEO of Maeflower Consulting.

In the glorious Web 2.0 startup world to stand out from the noise, startups need to do more to draw attention. It has become imperative for startups to remain active in different platforms depending on their genre. "For instance, a product startup needs to participate more on online forums and provide their know-how on the sector they deal in," says Pangiam. The same case is with the blogs. "If you have a blog, it wouldn't mean you would blog only about the company, rather bring in more variety and knowledge. This helps in increasing the interest of the readers to know your views on various aspects. Thus, an indirect way of making an impression in the market," he adds.

The same case with online professional networking sites in one of which Pangiam himself started an online forum and today, it boasts of more than 2000 members. In short, be a thought leader within Web 2.0 and ensure a good viral marketing without scraping a single penny.

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Reader's comments(2)
1: Blogs are definitely one dominant method of attracting younger customer base especially with various issues outlined and knowledge sharing articles. The question is how successful it is as a marketing strategy. I am aware of people who just go through blogs and consider them as knowledge enhancement portals but if given a choice they would be more inclined towards physical interaction with the devices they intend to purchase. Let's not forget that we have entered the 22nd Century and the younger generations believe in awareness and exercising their rights to try and test commodities before investing their money into anything. Of course, anyone would like to have knowledge about a product but what they would really be interested in is a first hand experience with the device. There is nothing better than hands on trial of something one plans to invest a fortune in. That brings us back to one of the main marketing strategies which has prevailed since the advent of human kind. And that is setting up shops or outlets where people can try and test the devices, commodities they intend to purchase. There has been a recent increasing trend in such outlets especially with the mall culture setting in and take a poll, you would find most people in favor of it. Advertisements increase awareness, but people still like to go out to an outlet and check things out with their own hands and see them for real before investing money. It may also depend on what service or commodity a company has to offer. Marketing strategy should precisely depend on what the company has to offer and what customer base they are targeting. Rest depends on how well a response is achieved from the masses because ultimately it's their choice.
Posted by:Amit Upadhyay - 04 Jan, 2011
2: It seems to be maeflower consulting, not mayflower!
Posted by:Tarak - 30 Dec, 2010