Best trick for Startup Marketing: Be a thought-Leader
By Eureka Bharali, SiliconIndia | 2 Comments
As Sachin Maheshwari, the Director of Zephyr Peacock says, "In today's competitive world, there's always the advantage of for the first-movers." But what if you are not the first? It's all about marketing. The very moment a concept of selling to the public is born, you are already thinking in terms of marketing
The social networks have come to view as a good marketing platform, but what is it that impels more attention. ?I find blogs quite propelling. For us, we wanted to be portrayed among the think-tanks and hence, blogs helped to a great extent," says Nitin Pangam, a serial entrepreneur and currently the Founder, CEO of Maeflower Consulting.
In the glorious Web 2.0 startup world to stand out from the noise, startups need to do more to draw attention. It has become imperative for startups to remain active in different platforms depending on their genre. "For instance, a product startup needs to participate more on online forums and provide their know-how on the sector they deal in," says Pangiam. The same case is with the blogs. "If you have a blog, it wouldn't mean you would blog only about the company, rather bring in more variety and knowledge. This helps in increasing the interest of the readers to know your views on various aspects. Thus, an indirect way of making an impression in the market," he adds.
The same case with online professional networking sites in one of which Pangiam himself started an online forum and today, it boasts of more than 2000 members. In short, be a thought leader within Web 2.0 and ensure a good viral marketing without scraping a single penny.
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