Bangalore: Serving the customers to tackle their issues and deal with their problems to offer solutions is one of the key aspects of any vendor especially when it comes to tech vendors who cannot afford to lose their clients as huge investment goes in. A new survey of IT professionals shows that Microsoft and Cisco are the top tech vendors who offer the best customer service whereas Apple and SAS are gaining momentum expecting the most repeat business. According to the survey, most of tech giants are offering just a marginal adequate customer service experience reports Ted Samson in infoworld.com

A new report by the Temkin Group reveals that Microsoft's business application division, Microsoft's server division, Cisco, and IBM SPSS were ranked excellent for customer experience they provided on a score of 71 percent and higher. Twenty companies were rated Okay which included Intel, Oracle, Apple, EMC, Dell, Citrix, and Red Hat on a score of 61 percent to 71 percent. Whereas 36 companies were ranked as poor including McAfee, Adobe, Salesforce.com and Symantec and on the Very Poor scale were compnies like Capgemini, Novell, Fujitsu, ACS, Hitachi etc.

The rankings of company's customer service were based on the customer rating that included three things; Accessible experience (i.e. how easily was the company accessible or how easy was it to interact with the company), Functional experience (i.e. was the purpose served or did you accomplish what you wanted to?), and emotional experience (i.e. how was the entire process of interaction and how did you feel about the interactions?)

Temkin also asked respondents which company they would prefer to repeat their business with.  SAS Institute and Apple were ranked as top preferred companies estimating for highest customer momentum at scores of 42 percent.

The top ten companies, based on customer experience, were as follows:

1) Microsoft business applications, 72 percent

2) Cisco, 72 percent

3) IBM SPSS, 71 percent

4) Microsoft servers, 71 percent

5) Microsoft desktop software, 69 percent

6) IBM software other than SPSS, 69 percent

7) Intel, 69 percent

8) Oracle business applications, 68 percent

9) HP products, 67 percent

10) VMware, 67 percent