Behind the scenes at Apple

By siliconindia   |   Monday, 09 May 2011, 23:32 IST   |    4 Comments
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Apple , the innovator of gadgets has always been the center of attraction for everyone all over the world. The media likes to grab its latest news and companies want to imitate its success stories. It has garnered the top spot in the hearts of its consumers. The secretive ways of work culture adopted by Apple has contributed a lot in capturing the suspicion among its consumers. Fortune Magazine has unveiled some interesting and mysterious inner working culture of Apple in its 500th edition. Innumerable attempts have been made to explore the secrets behind Apple's continuous success. Few former employees of Apple have released some inputs into it. The introduction of infamous MobileMe in 2008 led to a serious debacle in Apple. MobileMe automatically syncs ones email, contacts and calendars over the air across all ones devices. It also helps in finding one's lost iPhone or iPad. The technology was vehemently criticized for its email outages; downtime and it experienced about 70 bugs at the time of its launch. The failure of MobileMe was followed by the wrath of CEO Steve Jobs on the MobileMe team. He called for a meeting with the team and reportedly said that everyone in the team should hate each other for having ruined Apple's reputation. On that very spot a new executive was named by jobs to head the MobileMe team. Apart from the following showdown in the team a mail leaked out in the public where Steve said MobileMe is not the finest hour of Apple.

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