Axis Communications aggressive to tap Indian market
Bangalore: Sweden based Axis Communications, a provider of network video, today showcased a range of their latest IP-based network surveillance cameras and video encoders. The new range intends to address the growing interest for physical security solutions in the Indian market. According to an ASSOCHAM report, the physical security landscape in India is estimated to reach Rs 50,000 crores by 2011, from Rs 22,000 crores as of December 2008. Witnessing a growth of 60 percent from the network video surveillance market in India Axis Communication, which has set up its sales office in Bangalore, is betting to tap infrastructure, transportation and retail industry in India. Celebrating its 25th anniversary since its inception, the company has made three million CCTV installations till now. "India is fast in adopting new technologies," said Prakash Prabhu, Country Manager, Axis India. "The increased awareness of the need to secure human lives and assets is a key growth driver of the Indian security market. Factors like the current security climate and the government's emphasis on infrastructure development and growth have accelerated the adoption of holistic security systems," he said. Having a direct presence in Mumbai and New Delhi, Axis expects to drive more sales through its distributors, 332 system integrators and resellers in India. The market for CCTV and video surveillance equipment in Asia is forecasted to grow at a compound annual growth rate (CAGR) of 12 percent to $4122.8 million in 2011, from $2342.8 million in 2006. As a fast growing segment of the overall Asia market, India is witnessing tremendous interest in security solutions. especially from sectors, which are booming and where security is a key concern, like infrastructure, city surveillance and transportation as network connectivity becomes imminent in India. Axis has customers in India across verticals and is involved in various projects including the D.Y. Patil Stadium in Mumbai, Hyderabad International Airport, City Surveillance project in Kolkata, Shivajinagar Bus Terminus in Bangalore, and Reliance Internet data centres - Mumbai, Chennai, Bangalore. Serum Institute of India, Pune, BPCL (Bharat Petroleum Corporation Limited), NTPC (National Thermal Power Corporation), Nokia, Yahoo and Target are some of Axis' customers in the institutional and corporate sector. In April this year, Axis unveiled its new generation of high-performing, flexible and scalable network video solutions. The highly efficient H.264 compression format greatly optimizes bandwidth and storage use without compromising image quality. They also support Motion JPEG for increased flexibility. Bodil Sonesson Gallon, Vice President, Global Sales of Axis Communications AB, said, "According to IMS Research, IP-based surveillance is an emerging sector that will continue to grow over the next few years. Axis is a market leader, with the No.1 position in the network video cameras market with 33.5 percent market share. There is great potential in the Indian physical security and surveillance sector, and we foresee India as a strategic region for Axis." Axis prioritizes six primary end-user segments - education, banking and finance, retail, transportation, government and industrial - for products sold under Axis' own brands. Starting out as a two-man company in 1984, Axis is now selling in more than 70 countries and has more than one million network cameras installed worldwide. Axis has continually worked with partner networks as part of its business model, having established loyalty with system integrators and resellers worldwide through its extensive experience and more than 20 sales offices. Currently, Axis has a network of more than 24,000 partners worldwide, with 2,466 in Asia Pacific region. Its customers in the Asia Pacific region include Sydney Airport, Swinburne University Australia, Hyundai Motor, Hatyai Municipal Office & Bangkok Metropolitan administration in Thailand, and LG Chemical.