App store in India? Indians not fascinated by pricey apps
Bangalore: Apple's iPhone and RIM's BlackBerry have created a huge market for mobile apps in the global market, but their impact is different in India. "In India there are not many iPhone and BlackBerry users and also the apps are not priced for the Indian users, so the app stores are taking time to pick up here," says Manish Garg, Co-Founder and COO of Endeavour. The Texas, Austin based company is bullish on India because Garg feels that the Indian market is gradually moving from low end apps to high end apps like music and social media. With the phenomenal growth in the global smartphone market, mobile apps are gaining more ground and companies like Endeavour are trying to cash in on this demand. Today, by using an application a mobile user can store data in the cloud without actually making use of his phone's storage capacity. With this trend users are able to share more pictures and videos through the cloud without actually knowing where it is stored. "The concept of 'Bottomless' phones is that there is no limit for the amount of data a smartphone can store because it makes use of the cloud," says Avinash Misra, Co-Founder and CEO of Endeavour, a company which develops niche mobile apps. "People are using a lot of applications easily available in the app stores," says Misra. Most of the major smartphone makers have their own app store through which they offer the apps - Apple's App Store, BlackBerry's App World and Nokia's Ovi Store. Misra feels that globally mobile apps are getting more traction in the healthcare segment. "By using mobile apps people are reminded about taking medicines and other health alerts, this is driving the growth of mobile apps in this segment," says Misra. The company has so far developed over 400 apps and plans to roll out more apps in the coming days. With over 120 customers, Endeavour also plans to increase its headcount from the present 200, who are based in Austin, Bangalore and London.