Anti-Piracy Campaigns Now at Multiplexes
By siliconindia   |   Friday, 23 December 2011, 01:29 IST
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Anti-Piracy Campaigns Now at Multiplexes
Bangalore: In a move to emphasize India's stand on tough anti-piracy, the Ministry of Information & Broadcasting (MIB) has directed all the multiplex owners to showcase anti-piracy clips each time to audiences prior to the screening of any movie. This practice is to educate the consumers and make them aware of the ill effects of piracy. The Federation of Indian Chambers of Commerce and Industry (FICCI) have prepared the clips to be screened. Earnest requests were raised by renowned film maker, Yash Chopra and the FICCI which resulted with the Ministry issuing notices under Section 12(4) of Cinematographic Act, to abide by the law and screen the awareness videos. Breaching of this, would result to implication of the licenses of multiplex owners. Two short-clips of about 30-60 seconds duration will be provided by FICCI to the multiplexes free of cost. The deceitful elements pampering the act of piracy are cam cording or recording of films through various technological means while the movies are played. Shortly these films are rolled out on the Internet which downpours into the market through pirated CDs. It is not only the film makers who suffer, film producers too suffer. The government too faces the consequences as they suffer loss in revenues by the way of non-payment of taxes. The entertainment industry stands at Rs 5.2 billion loss due to piracy as per the latest statistical data of 2010 given by India Entertainment Media Outlook 2011. The Stop Online Piracy Act commonly known as SOPA has been tagged as a challenge to internet censorship by multiple range of online service providers. SOPA has been pushed further back awaiting for the Congressional festive hibernation period to ends in January 2012. This delay can give opponents like Google, Facebook, YouTube, Reddit more time to fine-tune their arguments and discuss points from internet engineers, lawyers, and others. These opponents derive large piece of its content from users posting or reposting film or music clips without the consent of the copyright owner. So most companies feel SOPA could also break the entire internet. What we users take for granted, SOPA acts offensive to it. Sharing our favorite snippets of copyrighted media without having a law like SOPA will destroy the websites we use to share such things.

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