Cloud computing is a vibrant and worthy system to store and safeguard their precious data's on board. The cloud services have increasingly become very popular among the startups and the companies all over the world thanks to their attractive prices. The leaders in cloud computing services, the Google, Amazon and Microsoft are the visible rivals, and in the month of March it became more visible with Google and Amazon coming face to face over the price cuts.

Google announced the price cut on cloud computing in a bid to eradicate the fat profit margin of the cloud industry.  Urs Holzle, SVP for technical infrastructure at Google, said the cloud competing prices were not been dropping as fast as prices of servers and computer storage systems and "We don't think that this gap should really exist."

Amazon came up with the cloud competing strategy through its Amazon Web Services (AWS) way back in 2006, where the company used to rent out storage and computing power on rental basis. As of August 2013, the research firm estimated that AWS had rented out more than five times more space on its servers as compared to its nearest rivals combined which included Google and Microsoft. 

Whereas Google made its first cloud computing debut in 2008 with App Engine and only last year it has moved from its beta phase. However compared to Amazon, Google doesn't offer developers as many tools to create and run apps in the cloud.

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