Akai brings its energy products to India

By SiliconIndia   |   Wednesday, 27 January 2010, 13:49 Hrs   |    3 Comments
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Bangalore: With an aim to grab a significant market share of the 1800 crore batteries market in India, Akai has launched its range of batteries in the country, which is the first product in India from Akai's energy products portfolio. In the coming months, the company would be launching its CFL Lamps, LED torches and lanterns in India.

Akai says that its batteries have one of the highest number of SKUs (Stock Keeping Units) among battery brands globally. "India is among the fastest growing market for energy products in the world. We at Akai believe that this is a great time to expose the Indian consumer to high quality energy products. Given our range of batteries, we are sure that there will be SKUs to meet every need of the Indian consumer," says Shams, Executive Director, Akai Regional Office - Dubai.

The new battery range includes - zinc chloride, alkaline, rechargeable and ready-to-use. The company also unveiled Akai Chargers, including the 'Refresh Technology Chargers' for professional photographers. Akai claims that its batteries are eco-friendly because they use the NIMH (Nickel Metal Hydrate) technology and do not contain mercury or cadmium that can harm the environment.

The batteries will be sold through multi-brand retail outlets and channel partners. Akai has already signed on 1,200 channel partners across nine states (including Karnataka and Goa) in the country during their first phase of the launch, ensuring reach and availability even as the batteries are launched. In its first year of operations, Akai expects to corner a seven percent share of the 1,800 crore market for batteries in India.

Bangalore-based Unitech Trades and Imports, the licensee of Akai Energy Products in India, are authorized for distributing and retailing Akai branded energy products in the country. "Our range of batteries will meet the varied needs of consumers in various market segments - from home based applications to professional applications The growing middle class population in the country that is well informed and aware about International brands will surely welcome the Akai expertise in energy products," said S.L. Narayanan, Country Head of Unitech Trades and Imports.

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