Ajay Adiseshan invests in Vserv

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Ajay Adiseshan invests in Vserv
Mumbai: Ajay Adiseshann, the Founder and Managing Director of mobile payment company PayMate, announced his angel investment into Vserv. Vserv is a mobile advertising network focusing on In App advertising.

Vserv was founded by Dippal Khurana and Ashay Padwal in January 2010. Ajay has been funding the company since its formation and still continues to do. It is an In-App and Wap Ad Network with a strong presence in South East Asia. It has pioneered in creating a ecosystem of Full Screen Ads across 3,500 plus J2ME and Android Apps which it offers to Brands and Marketing. It is a self-serviced market place for App Developers, Wapsite Publishers and Advertisers. The company has already worked with more than 50 brands till date.

Vserv is a Self-Serviced Ad market place that aims to create a dynamic structure between the developers and publishers. The company looks at creating a global advertising mobile ad marketplace by maximizing revenue for developers and reach for publishers. Vserv solution would now be available for developers with apps developed in J2ME, a popular platform available on a majority of Nokia cellphones, globally and a huge range of feature phones and Android platform, which on other hand had witnessed an exponential growth of nearly 77 percent in India and South-East Asia in 2011.

Ajay Adiseshann said, "Vserv has grown exponentially over the last 18 months in India and is now entering APAC markets. The founders of Vserv have tremendous exposure in the digital space, prior to setting up the company, with an excellent execution track record. Its unique technology gives it a clear edge over others."

App development is a fast emerging field for Indian developers. Vserv provides developers with a frictionless platform to monetize their apps and advertisers an ecosystem to reach out to consumers. With 3G and the growing acceptance of smartphones and feature phones has enhanced the reach for publishers. "With the global consumption of apps growing unabated, In-app advertising is now a viable revenue stream for app developers. India is one of the fastest growing places for app as well as Mobile Internet consumption. Therefore, mobile advertising is gradually growing in acceptance both among advertisers and the mobile Applications (Apps) Developers" added Mr. Adiseshann

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