After U.S, Fiorano eyes Indian market

By Sudarshan Kumar   |    9 Comments
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Bangalore: Fiorano Software, a provider of business process integration and messaging infrastructure technology, plans to deploy its SOA platform at around 30 companies in India by mid 2011.

With its technology deployed at some of the largest telecom, financial services, manufacturing and government organizations in the world including Vodafone, POSCO, American Express, DHL, the U.S. Coast Guard and NASA, the company looks Indian market as its next destination. It has already signed in its first client in the form of UB Group, and is in the pipeline to sign some more big brands in the market. Atul Saini, CEO and CTO of Fiorano Software Technologies says, "India has always been a key component of our plans and success. Focused primarily on development until recently, the India center is now a major hub and a key market for our expansion plans in the APAC region. With new marketing strategy and existing technology base, we expect India to become the next big chapter of our software product story." He also claims that UB Group has saved over 2.5 crore in just the first year after deploying Fiorano.

Fiorano's SOA platform with a Business Component Architecture (BCA) reduces the time to delivery of integration, process management and other distributed application by over 80 percent. Saini says, "Take SAP invoicing. In a case study presented on their website, one company used to require 12 minutes and 9 screens per invoice. With Fiorano, it reduces that to 2 screens and 2 minutes and the second screen is simply the confirmation screen."

Recently, the company has got a huge success in the U.S. market. United States Coast Guard (USCG), America's guardian of the maritime economy and the environment, has deployed Fiorano enterprise-wide to power their Long Range Identification and Tracking (LRIT) system for Homeland Security with an investment of $200 million. The LRIT System will help the U.S. Coast Guard to track every vessel in U.S. coastal waters that weighs more than 300 tons through a peer-to-peer, real-time distributed network of over 6,000 ship transponders, powered by the Fiorano Enterprise Service Bus (ESB). These ships are slated to automatically report their position to their Flag Administration every six hours, with ship transponders emitting critical signals every three seconds. "As this initiative scales, it could become one of the largest ESB deployments in the world", says Saini.

Following the U.S. success, the company aims to deploy same technology in Indian Defense force. Saini says, "Defense is a huge area and we are in talks with Indian Navy and Army to deploy LRIT, but the cost is becoming a major hurdle. It will cost Indian Navy at least 2 crore to install LRIT."
Not only the defense force, but also the Indian private firms show reluctance in accepting new technology. Saini feels that Indian market scenario is good but companies are not automated and don't see value in any new product immediately. "If you take the case of government companies in India, you will find that corruption is present in everywhere, whereas, in private companies, you will find that they do not want to spend money at all. They are habituated of using cheaper technology," adds Saini.

To make Indian firms to realize the importance of Fiorano's technology, the company plans to educate them through live demo at their own offices.

Having global presence with 110 employees located across North America, Europe, The Middle East and Asia, the company now operates directly in India, U.S, UK, Japan and Singapore.

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