Aepona enters Indian telecom market
By siliconindia   |   Friday, 22 September 2006, 19:30 IST
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New Delhi: In a bid to establish its presence in the Indian market, UK-based Aepona, a supplier of service network products and solutions to telecom operators, plans to set up its sales and marketing team in the country. The company appoints Suhdir Loomba as sales director in India. The company also seeks to establish links with Indian software companies by bringing innovative new telecom applications to the market. Loomba who has recently joined Aepona from Bharti Telesoft says, “Aepona is already in an advanced stage of discussions with several major network operators in India and the company is confident of seeing live deployments of its platform within a few months." Michael Crossey, Vice President of Marketing, Aepona, feels that India is one of the key telecommunications markets in the world today. “Mobile operators have seen massive subscriber growth over the past few years, and this growth is set to continue at an unprecedented pace. At the same time, however, price competition in India is intense, and operators are looking to offset declining average revenue per user by introducing new valued-added services to their subscribers, whether they are consumers or business customers. This is the problem that Aepona’s solution addresses directly, and this is also where we see an opportunity to work with Indian application vendors in bringing some of these new services to market,” says Crossey. The company hosted 'The Service Network', a seminar for network operators, partners, media and analysts in New Delhi recently.

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