Ads That Were Booed And Wooed By Consumers

2. Best Advertisement: Cadbury Gems

The first name that comes to our mind when we think of chocolates is “Cadbury”. India’s best ad agency Ogilvy and Mather were the people behind the success of the brand as well as the advertisement.

This brand doesn’t need an introduction. To be more elaborate, even the Cadbury ads don’t need an explanation.

The company came up with the campaign “Real Taste of Life” in 1998. Since then consumer preferences and choices have been changed and considering this, Cadbury ecently came up with the campaign called `Shubh Aarambh’. This took one step towards winning hearts of its million lovers.

Bekaar Advertisement: Standard Chartered

It is an age where ad makers try to keep the message as short as possible. But the ad makers of Standard Chartered took a chance to stretch the advertisement for longer time which bored the viewers. ,

Even in this, the respondents confessed that they don’t know the ad itself and some said that they have not understood the message the ad tried to deliver.

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