Acision to deliver managed MMSC service for Airtel

By siliconindia   |   Thursday, 27 August 2009, 18:48 IST
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Bangalore: Bharti Airtel has selected Acision to provide a fully managed service for its Multimedia Messaging Service Centre (MMSC) infrastructure. Acision has replaced Bharti Airtel's existing MMS provider to drive adoption across its subscriber base, as well as improve the MMS experience for customers. Having over 100 million mobile subscribers, Airtel required a flexible MMSC system to achieve its objective to make MMS more popular. With the help of Acision, Airtel will be able to provide a superior internet experience, charge for messaging and data use, analyze usage behaviour, control spam and malicious messages, and format MMS images for any MMS device. Rory Buckley, CEO of Acision said, "Acision has made significant investments in the Asian region, opening new offices and hiring experienced staff to drive growth. Bharti Airtel will undoubtedly benefit from our ongoing commitment to this region which has enabled us to provide the dedicated support required for this type of managed service."