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ATI Tech opens R&D center in Hyderabad
By siliconindia staff writer
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Thursday, 28 April 2005, 19:30 IST
HYDERABAD:Nasdaq-listed ATI Technologies Inc, a leader in design and manufacture of innovative 3D graphics and digital media silicon solutions, today opened a research and development center here for its consumer electronics and PC business units.
The facility, the company's largest outside the U.S., would focus on research and development of next generation audio and digital media products and help broaden ATI's position as the industry leader in digital multimedia solutions for all platforms.
The center would also work on developing chipsets for PCs, cell phones and high-definition TVs.
The company looked at China before deciding on the Pearl City ''as we found a pool of high-quality engineering talent available in Hyderabad,'' ATI Technologies Inc CTO and Senior Vice President, Consumer Business Unit, Adrian Hartog said.
Over the next five years, ATI expects to make multi-million dollar investment in research and development in India, and this year it plans to hire over 100 top engineers.
''Our goal is to create a vibrant team of engineers that will showcase India's top engineering talent, and position Hyderabad as the world's finest location for developing multimedia hardware and software products,'' Hartog said.
The focus would be on digital television, color cell phones with cameras and gaming consoles as the company was targeting a 40-50 percent share in the U.S., which was transforming into a digital economy.
ATI is hoping to garner $2.5 billion revenue by August 2005.
The new facility would incorporate city-based CuTe Solutions, which ATI acquired on February 24 this year, to broaden its audio and digital media product offerings.
ATI Technologies India would retain CuTe's employees and add additional engineering resources to strengthen its team.
''We will add 100 engineers along with the existing 77 CuTe solutions engineers in India this year, to define a new world standard in visualization technology right here in Hyderabad,'' ATI Technologies India Managing Director Dasaradha Gude said.
As part of numerous initiatives planned to encourage top talent to join ATI India, the company intends to work closely with a number of industry-leading universities with a reputation for churning out India's top engineering talent.