#2 Apple

Desire Rate: 31.35 percent

Probability of losing the most desired brand status: The brand is stable at its current position.

Though the latest Apple Smartphone, iPhone 5, is quite expensive for the Indian taste, its other offerings like iPhone 4 (19.45 percent desire rate), iPhone 3G (20.82 percent desire rate), iPhone 3GS (18.65 percent desire rate) are quite popular in India. Adding to it the Cupertino giant has also introduces interesting offers like, zero processing on EMIs, great discounts and others.

#1 Samsung

Desire Rate: 31.78 percent

Probability of losing the most desired brand status: The company is going great at its current postion.

This South Korean Electronics giant has held to its number one position globally and as well as in India. The company offers many handsets at different price points and specs.  Its mid range Smartphone, Galaxy S Duos, is the one of the most desired sets in India at desire rate of 19.05 percent. And the company’s flagship mobile, Galaxy S4 is breaking records in high-end Smartphone sales.

Read also: Finally, Apple CEO Acknowledge India's Importance and The World's Cheapest Computer Cross Sales of 1.5 Million