8 Twitter Case Studies Developers Cannot Miss
2. Pocket Gem
Idea and Implementation
An iOS based game Pet Hotel, developed by Pocket Gem allows its users to share pictures and tweet about their game progression. Working closely with Twitter the company developed a Twitter-Only feature for the game to invite other users to the Pet Hotel alongside the previously available options.
How it helped them?
Over 92,000 Tweets were generated from the Pet Hotel game in February 2012 due to the integration of Twitter with the iOS 5 application. The number of users in the app has also exponentially increased due to its increasing popularity on Twitter.
