7 Must Know Lessons For Startups
#2 Forget the competition
Competition is requisite for pushing any startup to new heights; however concentrating only on it can dampen the real course.
In the opinion of Juha Paananen, CEO and cofounder of Singapore-based Nonstop Games, "You're more likely to be killed by lack of focus than competition," "Some companies look too much at what competitors are doing and don't focus on themselves."
#1 Market yourself
Having a solid idea alone won’t alone get things done; marketing and publicity also has a pivotal role to play in leading a startup to stair up.
Will Kassoy, CEO at AdColony and former senior VP of global marketing at gaming company Activision | Blizzard, says “The slogan 'if you build it, they will come' doesn't always apply," he said. "You need some form of marketing."
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