#1 Apple

Rank in 2013: 1

Rank in 2012: 1

Rank in 2011: 8

Brand value in 2013: $87.30 Billion

Brand value in 2012: $70.60 Billion  

Brand value in 2011: $29.54 Billion

The iPhone maker has topped the list for 2 years successively. One can see the giant leap from 8^th position in 2011 to 1^st position in the years 2012, and 2013 respectively. 

Company’s best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. All of the Apple products are grabbed by the consumers like hot cake. Long queues out side Apple Stores after launch of new products defines it all, Apple is in fact the most valuable brand in the world.

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