7 Most Brilliant Franchise Founders

Jules W. Lederer -- Budget Rent a Car

Jules W. Lederer the founder of Budget Rent a Car is more popular for getting married to newspaper columnist Ann Landers. The school dropout supported his mother and his sister as his father passed away. He started off with selling pencils and pens and eventually launched Budget Rent A Car. He takes pride on delivering his products at an affordable price and Budget captured attention as it was set up outside airports and rented cars for $5 per day and 5 cents per mile. This helped him popularize car rentals for non-business travelers.

”Jules was a world class salesman. At age 21, he sold me on himself when I went to the T. S. Martin Department Store to buy a wedding veil…I broke the engagement and married Jules in a double wedding with my twin sister, Pauline…[It was] one of the world’s best marriages that didn’t make it to the finish line,” wrote Ann.