#6 Create insanely great experiences:

Better the experience, better the difference. This was Steve Jobs main secret motto in innovation. Apple stores are considered as one of the best in customer service. It’s pretty clear that they have been successful in indulging and forming an emotional relationship with their beloved customers.  Best example is what you see at an Apple store. No cashiers, experts and consultants. Jobs wanted Apple to be remembered as a business that enhanced life rather than a business that meant only in moving boxes. Truly a big difference.

#7 Master the message:

Considered as the world’s greatest corporate storyteller, Jobs possessed a unique way of converting a product launch into an artistic innovation that no one will forget. According to Jobs: never matter, if people didn’t get excited for a groundbreaking innovative idea, as for every successful idea there will be thousands of unsuccessful ideas which failed to tell a gripping story.