7 Disruptive Innovations that Changed World Market
By siliconindia
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Friday, 14 October 2011, 01:31 IST |
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7. Web/Music Disruptor: Pandora
Pandora Radio is an automated music recommendation service and custodian of the Music Genome Project available only in the U.S. Radio use seems to have capped and stays consistent, but internet radio continues to grow. The service plays musical selections similar to song suggestions entered by a user. The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections. Pandora aims to provide each user with personalized radio experience. Pandora is redefining the format of radio and pushing the industry toward personalization. There are about 100 million registered users and there are about 36 million monthly active users. Pandora is a free service. Pandora also plays ads which is runs for 80 seconds for every one hour.