7 Companies Who Destroyed Their Competitors


Blockbuster vs. Netflix

Blockbuster is a VHS rental company founded in 1985. Blockbuster, with more than 6,500 stores around the country, went public in 1999, the same year when Netflix launched. By 2006, Netflix came into the picture by making just $1 billion profit that year, which was not so close to the figure of Blockbuster’s revenue, which was roughly $5.5 billion.

But the small company introduced streaming video in 2007, which allowed the viewers to watch films on home computers. This unique feature, along with the growing popularity of the company’s DVD delivery service became an additional benefit to Netflix and it led to a steady downfall of Blockbuster’s profitability. By 2010, the massive company Blockbusters lost it millions of customers each quarter. Finally it declared bankruptcy by the middle of the year. By then, Netflix had more than 25 million subscribers.