60 percent of Indians desire PC-like functionality in mobile phone

By SiliconIndia   |   Friday, 30 January 2009, 11:16 Hrs   |    2 Comments
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New Delhi: Indians seems to be early adopters of new technologies especially in terms of mobile phone applications and most of them are aware of the latest products like smartphones. Touch phones are the most preferred devices with over 60 percent of the male respondents desiring to have a touch-based device, thus strongly highlighting that in India, touch phones will grow exponentially in the years to come.
Interestingly, only eight percent of Indians didn't know what a smartphone is, finds a survey conducted by Windows Mobile-Synovate.

As per the study, 70 percent of Indians believe that the most important function of smartphones is to effectively send and receive emails.

"The analysis on the preference of touch phones brings in evolving consumer trends and is a big bet for Microsoft as Windows Mobile provides the widest range of touch devices including the three most successful touch phones launched in the last six months namely, HTC Touch Diamond, Samsung Omnia and Sony Ericsson Experia," said Sumeet Gugnani, Director - Mobility Group, Microsoft India.

The study also finds that cost is the highest overall factor when choosing a mobile phone across most of the markets surveyed including India, while 65 percent said that phone brands is the next most important to them.

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