60 Percent of Indian Internet Users Shop Online

By SiliconIndia   |   Thursday, 29 December 2011, 12:51 Hrs   |    2 Comments
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Bangalore: Online shopping is gaining popularity in India, with a report from ComScore Inc. showing that 3 of every 5 Internet users now shop online.



The report is based on online audience measurement data from ComScore Media Matrix. It states that 27.2 million, i.e. nearly 60 percent of online population in India visited retail sites in November 2011 which is an 18 percent increase from the last year.



16.5 percent of the total online population visited Deal or Coupon sites which show the increasing popularity of these sites. The increased online visibility of retailers through the marketing campaigns and the awareness of people about the sites make the people shop through web. According to Kedar Gavane, ComScore Director for India, “The online channel is playing an important role in connecting the retailers and customers. The retailers have to take advantage of this growth by addressing the needs of potential customers like convenience in ordering and attractive pricing.”



The Coupons category showed a whopping increase of 629 percent from the last year with a visit of 7.6 million customers, lead by Snapdeal.com with 5.2 million followed by mydala.com with 1.4 million and Crazeal.com with 1 million visitors.



ComScore also released the list of top online retail sites based on the number of unique visitors. Amazon leads the list with 6.8 million visitors representing a 14.7 percent of online population. Apple.com worldwide sites came second with 3.4 million followed by Samsung.com with 2.8 million and Flipkart.com with 2.7 million.



The whole time popular item Books, showed a negative growth of three percent from last year. In the user Demographics, male users dominate with 61.8 percent compared to the 38.2 percent females.



With the launch of more retail sites and promotion of existing sites, the number is expected to grow more in the future.



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