In July that year, the firm bought a 19.9 percent stake in Ixigo, a leading travel meta-search engine in India for $4.8 million, and in November, it bought a 29% stake in Delhi-based My Guest House Accommodations for $1 million.

With competition increasing in the domestic market, "online travel" companies are eyeing a slice of the customized holidays segment—typically a feature of traditional travel firms that can directly interact with tourists. Currently, many online travel agencies offer pre-packaged holidays through their websites and customized holidays through call centres or retail outlets, though the latter hasn't found much demand. It is mainly because of the easy availability of small-time travel agents next door and cautious approach towards online transactions.

Customers can compare between the charges of different airline companies while booking online. These sites also offer hotel-booking facilities. Recently, some travel sites started offering exclusive time-specific discounts to their customers, which enables them to get flight tickets at a significantly lower rate.