Bangalore: Google search provides one of the largest advertising networks in the world and makes it available for businesses to target their business campaigns.

The Google network is the world’s largest advertising network reaching most of internet users worldwide.  The benefit of Google AdWords campaigns is that you can be certain that your ads will reach your target audience.

Google paid search product has been found as the most fitted advertising techniques for every advertiser. These Ad products help the digital marketers. These advertising campaigns through Google paid search products are quite necessary to beat your opponents in this highly competitive era.

1. Google Image Search

Google is constantly enhancing their paid search offerings, and this time, they are turning to images. Google’s feature is called Promote Your Image (PYI), and will be used to test run an image with a text ad in its Global image search section results.

Instead of advertising exclusively on Google’s web results page, this product allows brands to place their listings next to Google Images. The concept is simple. Google image search product gives the thumbnail of each image matching the search criteria. By clicking the thumbnail, the image is displayed in a box over the website that it came from. Typically, this approach is best suited especially for those who have noted a distinct benefit to present consumers with a product image up front. While the campaign is set up through AdWords, except that instead of uploading only ad copy, the advertiser also submits an image that will precede the image search results on the page.