Since the inception in 2010, it stands today with over 3.6 million member-base across 1200 locations pan-India, and are also the first ones to achieve over a Million fan-base on social media in the online fashion and lifestyle segment worldwide. It is a venture of the Smile Group, responsible for other e-commerce initiatives like BeStylish, dealsandyou.com, FreeCultr and Juvalia&You. fashionandyou.com is a part of Brand Alliance, an international organization formed by major private sales companies in Brazil, Turkey, Mexico, Australia, the Middle East, the USA, India, Russia and Switzerland.

Category – Apparel

Founded by - Kavindra Mishra

It is an apparel brand available exclusively online. It brings premium apparel designed with top-notch components to customers across men's and women's categories. By not having to deal with the inefficiencies that exist in an offline retail environment and by leveraging the reach of the internet, it aims to bring a unique perspective to apparel shopping in India.