5 Tips to Build a Strong CIO-CMO Partnership
By
siliconindia | Monday, 30 November -1, 05:30:00 AM IST
#3 Synchronize time frames
It is often observed that the two leaders have a tendency to follow different times frames while CIOs are known to follow multi-year roadmaps while CMOs tend to be more short-term oriented. By announcing certain incentives you can narrow the time gap and improve efficiency reports Forbes.