Amazon Buys Yahoo

Yahoo is currently in the path of its slow death, according to many. So it will be the best time for Amazon to place a deal. For people who think Yahoo is of no use to Amazon, here it is: Amazon sells ads on their own site through their dedicated division, which works directly with large brands to help them reach Amazon’s vast audience.

Amazon can utilize Yahoo’s power- contacts and technology to monetize this content effectively and offer highly tailored, even personalized advertising opportunities.

Also with Yahoo’s large pile of data, Amazon can build specific content for its device- Kindle Fire.