3. Social Reality

Social reality is an application developer that combines gaming with philanthropy. Brands such as Toyota, Coca Cola, Ford, and Nestle have been associated with social reality which was launched in 2007 to get Facebook users to learn about causes while they’re gaming. They team up with maverick gaming companies like Zynga, OMGPOP and 6waves to create engaging in-game experiences with a social good twist.

Why it works:

The app network and developer blends gaming and philanthropy into brands’ social strategy to create viral digital engagement programs. Its network of social apps reaches more than 300 million visitors each month.