5 Lessons from the Accidental Entrepreneur, Kiran Mazumdar Shaw
2. Chose the differentiator
Business attracts customers when it is something different from what is actually there in and around the market. Choosing the differentiator is important and to keep building new differentiators along the way. “In my case, I choose biotechnology as a great differentiator, but then I had to choose other differentiators and I decided it was going to be about innovation. It was going to be about quality and high-end capabilities in high technology,” said Kiran.
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