5. Google Call Extensions/Metrics

Google call extension is a type of ad extension that allows advertisers to include their business phone number in a text Ad. It also enables advertisers to include a unique toll-free number provided by Google. It makes easy for customers to call you directly from your ad and for you to better understand the value of your campaigns by measuring the phone calls that your ads generate.

Advertisers can also track the phone calls of the customers from where it is coming from along with the duration of the calls and the caller’s area code, through their existing Google account. It should be noted that Google Call extensions/metrics have different features depending on the devices that your campaign is targeting such as mobile phones or computers and tablets. It also depends upon the fact that whether you choose to display a Google forwarding number with your ad text.