5 Failed Features of Facebook

By siliconindia   |   Thursday, 01 December 2011, 00:28 IST   |    1 Comments
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Facebook Deal

Facebook is shutdown its Deals service. Facebook attempted to enter the area of online offers and deals, but dejectedly failed. Facebook's Deals service was launched as an obvious response to Groupon and LivingSocial and other local deal sites. Google also responded to the burgeoning market with its own Daily Deals service after it failed to purchase Groupon. Facebook's product was very similar to any of the others on the market and failed to successfully leverage much of Facebook's social graph in the way that other products like its games do. The feature lasted for four months from its launch in January 2011. It offered online coupons and discounts from local businesses in five tester cities with users being able to use Facebook Credits to get onto deals of the day. But Facebook was not competent enough against rivals like Groupon and faced failure.

Facebook FBML

Facebook Markup Language (FBML) was launched with an objective of creating business through Facebook profiles. The important tabs like HTML, BODY and HEAD and Javascript could not be used with it, which turned out to be its major problem. The failure of FBML has already been announced from January 2012 onwards. Facebook has appealed the app developers to use CSS, HTML or Javascript as FBML will add no such feature.