3G Creates a Slew of Opportunities for SMEs
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Bangalore: 3G has impermeated deep into the Indian consumer base; its low priced 3G USB Dongle has connected places, where costs of setting up of cables, wires and equipments were too high. Furthermore, the exhaustion of 2G spectrum for service providers in India has reinforced the emergence and demand for 3G. The attractive, promised communication speed is the first reason why many opt for 3G. Due to unsatisfactory speeds of download and uploads of data; there is a general shift towards 3G for experiencing more enhanced features. In addition, the affordability of 3G enabled devices has made them a popular pick, thereby reaching even to low- income consumers. Mobile ads are proving to be the hottest marketing strategy, given the swelling 3D user base in India. The company?s brand value can be publicized across the mobile media, attracting more users and prospective buyers. 3G has also accentuated the availability of more powerful mobile computing devices, connecting over high speeds. The streaming of content over the internet has created a new ray of opportunities for marketing. The music and video streaming sites are potential places. The IP TV is the latest fad among mobile users. For enterprises, 3G offers a wide range of services. Apart from advertising, video conferencing with zero latency can be achieved for real time interaction. The wireless health services aids in remote diagnostic and monitoring to enable life saving decision for the physicians world over, abridging the commuting time and other constraints. The GPS enabled services are offered by some service providers, with 3G?s penetration and the mammoth rise in mobile computing devices, which capable of supporting 3G services. Areas such as education, entertainment and healthcare are the big gainers.

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