#2 Dinein

Founder: Vinit Chordia

Cities served: Chennai

Charges Levied: None

Dinein is a similar platform like Yo! Potato. “We partner with restaurants in the city. We enable them to take orders online and also provide logistics to deliver them,” says Vinit Chordia, partner in Easy Commerce, an e-commerce development company that has started dinein. Apart from the Web site, dinein has a call centre through which too customers can place their orders.

Dinein has tied up with 65 restaurants in the city to deliver food home. Dinein currently operates only in Chennai. On an average weekday the number of orders range from 75 to 100 but during the weekend the site is swamped with 100 to over 150 orders on a busy day. “Which, according to us, is very encouraging because we have hardly done any advertising,” says Vinit. Dinein’s tie up with restaurants includes the restaurants giving a percentage of the bill value as charges to it.

On Dinein’s Web site, you can see the list of restaurants the site has tied up with, flip through the menu of each of these restaurants and order the food that you want. Delivery is free if it meets a minimum order value, which you can track when you are ordering your food. If it falls below the minimum order value, Dinein charges a delivery charge to its customers.

At present Dinein is operating only in Chennai and Vinit does not intend to expand until he is sure of the business’ success.

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