The Moxtra binders are accessible from iPad, iPhone and any web browser.

Similarly, software tool Khemeia transforms unstructured information into structured, indexed, searchable and pertinent information.

"The tool enables customers to re-utilise the information on multiple supports (print, web, hand-held devices), store in easy to retrieve archives and make readily available to their users, cost effectively and rapidly," Sahad said.

Another innovative software product -- dMACQ is a browser-based application with latest technology for mergers and acquisition (M&A) eco-system.

"dMACQ maps the entire M&A deal life cycle and is tailored for different end-users such as strategic corporate acquirers and financial investors such as private equity or the advisory community," Jafri said.

Cofferce is a retail ecosystem platform application with customer engagement driven through smart phones and tablets, Point of Sale (PoS) management through tablets and a web application for retailer management.

Likewise, Bizgain is a digital marketing dashboard for executives at multi-channel advertisers who budget and deliver RoI (return on investment) through digital media campaigns.

The start-ups were selected to display cutting-edge products by experts and angel investors such as Komli Media India founder chairman Amar Goel, Seed Advisors founding partner Mahesh Murthy, FusionCharts co-founder Pallav Nadhani, Canaan Partners India managing director Rahul Khanna; Nexus Venture Partners co-founder Sandeep Singhal and India Games chief executive Vishal Gondal.

Leading venture capitalists, representatives of technology firms and others in the start-up ecosystem are participating in the event.

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