#6 Wikipedia

Website: www.wikipedia.org

Global rank: 6

Last year's rank: 7

Global reach: 13.644%

Global page views: 0.5224%

Sites linking in to Wikipedia: 1,934,190

Wikipedia, the collaboratively edited, multilingual, free encyclopedia is the sixth most popular website in the world. It is built using the wiki software which allows users to create and edit websites through a browser.

According to Alexa, the fraction of visits to the site referred by search engines is about 38%. Compared with internet averages, Wikipedia's audience tends to be users who browse from school and work. The site has been online for at least eleven years.

#5 Baidu

Website: www.baidu.com

Global rank: 5

Last year's rank: 6

Global reach: 11.461%

Global page views: 1.8525%

Sites linking in to Baidu: 310,140

Baidu is China’s favorite search engine. It offers many services including its Chinese language search engine for websites, audio files, and images. It is the first one to offer WAP and PDA based mobile search in China. It has been online for more than 12 years.

According to Alexa, the time spent in a typical visit to the site is approximately thirteen minutes, with 34 seconds spent on each page. Compared with the internet averages, the site appeals more to Asians.