#4 Starbucks - 31.3 Million Likes

Starbucks is the largest coffeehouse company in the world.

The core of Starbuck's Facebook strategy is to develop meaningful and relevant relationships with customers both inside and outside the retail stores. The company uses location-based applications like Four Square, as well as Facebook and Twitter to connect with users on different platforms.

#3 Converse - 33.07 Million Likes

Converse is an American shoe company that makes shoes, lifestyle fashion and athletic apparels.

Converse is the perfect party guest: a good listener, funny, smart, and never boring. Which is exactly the company's approach to Facebook; as the company’s spokesman says, “we bring something to the table, and we listen more than we talk. It also means not bringing campaigns from other channels verbatim to a platform that’s about conversation.” They want to see and hear what fans have to think and how they use the product. The company trusts their fans, giving them carte blanche on posts, as long as they follow the house rules: essentially, "be nice." By running Facebook programs “show me yours” campaign, the company develops a dialogue with fans that is uncensored and authentic.