19 Indian banks among top 500 financial brands
Facebook Twitter google+ RSS Feed

19 Indian banks among top 500 financial brands

By SiliconIndia   |   Tuesday, 03 February 2009, 04:25 Hrs   |    4 Comments
Printer Print Email Email
19 Indian banks among top 500 financial brands
Bangalore: Indian banks are rattling ahead with 19 Indian banks making it to the world's top 500 financial brands amidst the tight financial crisis, which made global financial brands stagger. However, in terms of brand value the top 500 banks lost around $218.1 billion (about Rs10.8 trillion), a 32 percent drop over the past year, while their market capitalization slumped by 51 percent to $3.9 trillion.

Compared to the previous year's list around 209 banks has been out placed as they turned victims of the recession in U.S., Europe and Japan. The biggest gainer from India was HDFC Bank, whose brand value rose by $243 million from 2007 to $611 million in 2008, whose position in the league table jumped to 151 in 2008 from 236 in 2007, reported The Economic Times. "Emerging market brands have significantly outperformed world brands in 2008. Many of the best known developed world banks have died in 2008. Some are walking dead awaiting a silver bullet before they finally go. Governments hold the gun," said David Haigh, CEO of Brand Finance. Even Axis Bank moved up the ladder to occupy the 267 position, while Kotak Mahindra Bank logged 278 position. On the contrary, State Bank of India (SBI) ranked 69 in the latest survey, down from 60 a year earlier, with a brand value of $1.44 billion, down from $2.852 billion. Its market capitalization fell to $9.83 billion from $12 billion.

Apart from them, there were 13 new entrants from India, which are public banks, including Punjab National Bank, Bank of India, Canara Bank, Bank of Baroda, Union Bank of India, Indian Overseas Bank, Indian Bank, Power Finance Corporation, Oriental Bank of Commerce and Syndicate Bank. The list also includes the three associate banks of SBI viz. State Bank of Hyderabad, State Bank of Patiala and State Bank of Bikaner & Jaipur. In the previous year, only six Indian banks featured in Brand Finance's list.

The rankings provided by the Brand Finance along with The Banker magazine was used through a discounted cash flow (DCF) technique to discount estimated future royalties, at an appropriate discount rate, to arrive at a net present value (NPV) of the trademark and associated intellectual property: the brand value.

Experts on SiliconIndia
Santhosh  K
Sr. Soft. Engg.
Oracle India
Nehal Vyas
Sr. Team Lead
Cyberoam Tech.
Rani Malli
Sr. Director
Philips
Sr. Executive
ISB
Vijay Balkrishna Konduskar
Business Consultant
Imans Web Tech
Dr L P  Sharma
Technical Director
NIC
Reena Khanna
Founder
Solitaireworld
Dellas  Asse
sys-network admin
Computer Station
Write your comment now
Submit Reset
Reader's comments(4)
1: Well, even US authorities are finding it necessary to learn Crisis Management lessons from RBI. Kudos to Indian Banking System. Someone mentioned Indira Gandhi regarding nationalising the banks in 1969. Thats absolutely right. But one should not forget the communist resistance for complete exposure of Indian Financial Institutions to foreign funding in 1995-96. If that would have happened, we would have been down by now with US n Japan.
Posted by:Rohan - 03 Feb, 2009
2: THE BEST METHODS FOLLOWED BY THE COMMERCIAL BANKS IN INDIA MADE THE BANKS TO STOOD LEAD AMONG WORLD COMMERCIAL BANKS WHO ARE HAVING LEADING ROLE IN CUTOMER SERVICE AND STICKING TO BANKS RULES AND WORK PROCEDURES. I APPRICIATES THE COMMERCIAL BANKS IN THIS RESPECT.
Posted by:P.RP.MALLESWARA RAO - 03 Feb, 2009
3: Those westren countries who preach International Best Practices must change this into Indian Best Practices. While banks worldover are failing like nine pins, it is the public sector banks which shines like anything even after writing off well deserved farm loans. At leas this write off goes to the desrving depriving classes. We must remember that the nationalisation of banks was done by Mrs Indira Gandhi and that's why she could not be taken away from the hearts of the poor and inspite of vilification in 1977, she could come back to power with such a huge majority. Now the world over nationalisation of financial institutions are become the only solution
Posted by:K.VITTAL SHETTY - 02 Feb, 2009
4: Atleast they are stable compared to the top brands.. who were once the very base of the banking sector.
Posted by:koel - 02 Feb, 2009
SPOTLIGHT