12 Most Admired Tech Companies In The World


#12 Cisco

Top 50 rank: 49

Rank in Network and Other Communications Equipment: 2 (Previous rank: 2)

Overall score: 7.08 (based on 9 attributions: Innovation, People management, Use of corporate assets, Social responsibility, Quality of management, Financial soundness, Long-term investment, Quality of products/services, Global competitiveness)

Headquarters: San Jose, CA.

John T. Chambers is Chairman of the Board and CEO of Cisco Systems.

Cisco Systems is an American multinational corporation headquartered in San Jose, California, United States, that designs, manufactures, and sells networking equipment.

As part of a massive rebranding campaign in 2006, Cisco Systems adopted the shortened name "Cisco" and created "The Human Network" advertising campaign. These efforts were meant to make Cisco a "household" brand—a strategy designed to support the low-end Linksys products and future consumer products (such as Flip Video camera acquired by Cisco in 2009).

Recently Cisco launched its first global re-branding campaign for the first time in six years with its "TOMORROW starts here" and "Internet of Everything" advertising campaigns. These efforts were designed to position Cisco for the next ten years into a global leader in connecting the previously unconnected and facilitate the IP address connectivity of people, data, processes and things through cloud computing applications and services.

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