10 Successful Techies Reveal The Things They Can't Live Without


#7 Justin Rosenstein, Asana

Justin Rosenstein is an American software programmer and entrepreneur, who co-founded Asana, the collaborative software company. Even though he’s a ‘hard-core technologist’, he prefers to have pen and paper. According to him it is the best thing to produce big ideas.

He says, "Computers are great when information is highly structured, but for brainstorming and early designs, nothing beats writing on paper. And I say that as a hardcore technologist who tracks every tiny detail of my life electronically.

"I don’t even use a notebook, just free sheets of paper. They’re spread messily across my desk, so I can mix and match them. This helps reinforce that the ideas are ephemeral, so I don’t get attached to them and can iterate quickly.”

He also added in saying, "Physically ripping up pages with the discarded ideas is satisfying. Sometimes I’ll throw away a dozen before one starts to feel right. Sometimes I’ll lose designs, but this keeps ideas feeling like fresh opportunities, rather than rigid plans that I must follow through on. It’s just so much faster to iterate on sketches you can draw in 30 seconds than on complex prose or carefully-drawn images."

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