Color

The Company gained initial traction because of its well known founders, Bill Nguyen (Founder of Lala, which was acquired by Apple) and Peter Pham (former CEO of the money-saving website BillShrink). Like Airtime, Color was much hyped for its concept and also managed to procure a massive sum of $41 million in its first round of funding. But once the app was launched, things took a different take and went downhill.

Color launched various products, it first released its photo sharing app for iPhone but the concept did not really catch up with users. After a period of 6 months, the startup focused on the creation of a short video sharing app which also provided the user with the benefit of connecting through facebook. The company partnered with Verizon to have Color's app pre-installed on most of the carrier's 4G LTE-enabled Android phones and this has widely increased its user base. The company also plans to update the current app featuring improvements to its live video sharing features.