#6 Intel

Brand value: $37.2 Billion

Last year's rank: 8

Change in value: Down 5 percent

While Intel is a clear leader in both the PC and server processor markets, the world’s leading semiconductor company with $53.3 billion in sales last year, has made significant headway in categories beyond its core businesses. Through strategic relationships with powerhouse brands like Microsoft, which made headlines for adapting Windows to run on less powerful and less expensive processors, Intel has integrated in devices such as Microsoft’s Surface Pro tablet. An increasing number of Intel-powered Smartphones is transforming lives in new markets such as Africa, where Yolo, a low-cost Android smartphone and Kenya’s Safaricom, marks a first for the brand and the continent.

#5 Samsung

Brand value: $39.6 Billion

Last year's rank: 9

Change in value: Up 20 percent

Samsung surpassed Apple in smartphone sales, grabbing 30.3 percent market share of smartphone shipments and making USD $5.2 billion on handsets in the second quarter. It is the leader when it comes to Smartphone shipments. Thanks to innovative products such as the Galaxy S4 and Galaxy Note II and a massive marketing spree of more than USD $4 billion in 2012, four times Apple’s budget, the brand continues to strengthen its position globally. Samsung continues to focus on connectivity across its portfolio including home appliances, digital cameras, and TVs in a bid to differentiate its brand in an age when consumers are demanding sharing and accessibility.

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